A 9-word email to re-engage prospects

Marketer Dean Jackson teaches a simple framework to re-engage prospects: “(Prospect’s Name),

Are you still looking to ________?”

• Buy a house • Grow your newsletter traffic • Paint your house

Whatever your prospect said they wanted to do (that you can help them do).

Inspired by this framework, I developed a few variations of my own: “(Your Name),

Are you still looking to be generous?”

Or maybe a more actionable version:

“(Your Name),

Are you still looking to do one generous act per day?”

The difference between the two?

Instead of re-engaging with me, I’d much rather you re-engage with generosity.