Once upon a time an advertising copywriter saw a blind man in Regent’s Park with a sign that read: “I am blind. Please give”.
To help him raise more money, he rewrote the sign to read: “It is spring, and I am blind.”
Those passing by gave thought to what it must be like to not see the beautiful flowers, trees turning green, and the birds making their nests.
It helped them empathize with a blind person. And once that happened, they gave more..